BUS 256A: Marketing AnalyticsInstructor: International Business School Instructors Prerequisites: Statistics. Corequisite: BUS 211f. Course Description: <b>Course will meet T, Th from 11:30 AM–1:30 PM (ET)</b><br> Provides experience with applications of business analytics to marketing decisions. We begin each topic with a representative case study, practicing the skills of framing questions and decisions in ways that can be answered with available data. We study a group of widely-used statistical models to support and/or automate marketing decisions. <br>Instructor: Kenneth Faro <br><b>Instruction for this course will be offered remotely. Meeting times for this course are listed in the schedule of classes (in ET).</b> </br><b>Course will meet T, Th from 11:30 AM–1:30 PM (ET)</b> Session: Extended Day: T, Th Time: 11:30am - 1:30pm Credit Hours: 4 Credits Course Format: 2143 Brandeis Graduation Requirement Fulfilled: Enrollment Limit: 25 students Course Classification: Available for Graduate Credit Course Tuition: $3,100 Course Fees: None Open to High School Students: No |
