BUS 252A: Marketing ManagementInstructor: International Business School Instructors Prerequisites: Course Description: <br>An in-depth exploration and practical application of the basic marketing tools of product policy, pricing, promotion, distribution, sales management, customer segmentation, and retention in order to analyze marketing opportunities and develop marketing programs for a variety of management situations. <br>Instructor: Grace Zimmerman<br><b><b>PLEASE NOTE: This is a Graduate Level class. Undergraduates who are interested in this course should contact Karen Muise at the Brandeis International Business School - email: kmuise@brandeis.edu</b></b> Session: Session I Day: T, W, F Time: 11:10am - 1:40pm Credit Hours: 4 Credits Course Format: On-Campus Course for Summer 2022 Brandeis Graduation Requirement Fulfilled: Enrollment Limit: 40 students Course Classification: Available for Graduate Credit Course Tuition: $3,290 Course Fees: None Open to High School Students: No |
