Brandeis University

    BUS 252A: Marketing Management

    Instructor: International Business School Instructors
    Course Description: <br>An in-depth exploration and practical application of the basic marketing tools of product policy, pricing, promotion, distribution, sales management, customer segmentation, and retention in order to analyze marketing opportunities and develop marketing programs for a variety of management situations. <br>Instructor: Grace Zimmerman<br><b><b>PLEASE NOTE: This is a Graduate Level class. Undergraduates who are interested in this course should contact Karen Muise at the Brandeis International Business School - email:</b></b>
    Session: Session I
    Day: T, W, F
    Time: 11:10am - 1:40pm
    Credit Hours: 4 Credits
    Course Format: On-Campus Course for Summer 2022
    Brandeis Graduation Requirement Fulfilled:
    Enrollment Limit: 40 students
    Course Classification: Available for Graduate Credit
    Course Tuition: $3,290
    Course Fees: None
    Open to High School Students: No